Practical SEO & AI visibility guidance built from real-world experience.

I’m Luke Whitaker, an SEO professional with experience working across digital visibility, ecommerce SEO and search optimisation for brands including Sainsbury’s, Decathlon, Argos, Lush, B&M and PepsiCo. I created this platform to help independent businesses improve their visibility in Google and AI search through practical, no-jargon guidance focused on the actions that actually matter in 2026, without the complexity or cost of a traditional agency.
I’m Luke Whitaker, an SEO professional with experience working across digital visibility, ecommerce SEO and search optimisation for brands including Sainsbury’s, Decathlon, Argos, Lush, B&M and PepsiCo. I created this platform to help independent businesses improve their visibility in Google and AI search through practical, no-jargon guidance focused on the actions that actually matter in 2026, without the complexity or cost of a traditional agency.
Improve your visibility in Google and AI search.
Practical SEO guidance for independent businesses.
No jargon. No fluff. Just what actually matters.
Join the waitlist for instance access when the toolkit is released.
Improve your visibility in Google and AI search.
Practical SEO guidance for independent businesses.
No jargon. No fluff. Just what actually matters.
Join the waitlist for instance access when the toolkit is released.
Improve your visibility in Google and AI search.
Practical SEO guidance for independent businesses.
No jargon. No fluff. Just what actually matters.
Join the waitlist for instance access when the toolkit is released.