SEO, AI & LLM Toolkit
After years working across SEO and digital visibility for brands like Sainsbury’s, Decathlon, Argos, Lush, B&M and PepsiCo, I created a practical toolkit to help independent businesses compete online without needing an expensive agency. This is an easy to follow checklist to help set your business up for search in 2026.
Brands I've Worked With
Is it SEO, GEO Or AEO?
Whatever you call it doesn't matter to me. Most small businesses have no idea what actually matters for search anymore and it is changing quickly.
Between Google updates, AI search tools, conflicting advice and expensive agency retainers, most independent businesses are left overwhelmed and unsure where to start.
This toolkit was built to simplify that.
No technical jargon. No unnecessary theory. No bloated 200-page SEO guides. Just the core actions that genuinely improve visibility in Google and AI search tools. A simple solution regularly updated to help independent businesses without the monthly retainer costs.
What's Included?
Technical SEO Basics
The essential fixes every business website should have in place.
Local SEO Optimisation
Improve visibility for local searches and map results.
AI & LLM Visibility
Practical guidance for becoming more discoverable in AI search tools like ChatGPT.
Content Optimisation
Simple ways to structure pages and content properly.
Monthly Maintenance Tasks
A recurring checklist to help maintain visibility over time.
Priority Scoring System
Know what to fix first and what can wait.
FAQs
Do I need SEO Experience?
No. This toolkit is designed to be beginner-friendly and practical.
Does this include AI search optimisation?
Yes. The toolkit includes practical guidance for improving visibility in AI search tools and modern search experiences.
Will this be updated?
Yes. The toolkit will be updated regularly as search and AI visibility evolves.
Improve your visibility in Google and AI search.
Practical SEO guidance for independent businesses.
No jargon. No fluff. Just what actually matters.
Join the waitlist for instance access when the toolkit is released.
