SEO, AI & LLM Optimisation Guide
After years working across SEO and digital visibility for brands like Sainsbury’s, Decathlon, Argos, Lush, B&M and PepsiCo, I created a practical toolkit to help independent businesses compete online without needing an expensive agency. This is an easy to follow checklist to help set your business up for search in 2026.
Some Brands I've Worked With
Technical SEO Basics
The essential fixes every business website should have in place.
AI & LLM Visibility
Practical guidance for becoming more discoverable in AI search tools like ChatGPT.
Content Optimisation
Simple ways to structure pages and content properly.
Monthly Maintenance Tasks
A recurring checklist to help maintain visibility over time.
Priority Scoring System
Know what to fix first and what can wait.

FAQs
Do I need SEO Experience?
No. This toolkit is designed to be beginner-friendly and practical.
Does this include AI search optimisation?
Yes. The toolkit includes practical guidance for improving visibility in AI search tools and modern search experiences.
Will this be updated?
Yes. The toolkit will be updated regularly as search and AI visibility evolves.





